{"id":6039,"date":"2017-02-13T11:43:32","date_gmt":"2017-02-13T11:43:32","guid":{"rendered":"http:\/\/nextvision.rs\/?p=6039"},"modified":"2023-09-12T02:03:17","modified_gmt":"2023-09-12T02:03:17","slug":"5-saveta-za-kreiranje-efektivnog-logo-a-za-vas-brend","status":"publish","type":"post","link":"https:\/\/nextvision.rs\/?p=6039","title":{"rendered":"5 saveta za kreiranje efektivnog logotipa za Va\u0161 brend"},"content":{"rendered":"

Za mnoge kompanije, sna\u017ean logo je upravo ono \u0161to korisnici povezuju sa odre\u0111enim brendom. Uspe\u0161an logo dizajn predstavlja prepoznatljiv simbol Va\u0161eg brenda i poma\u017ee korisnicima da prepoznaju Va\u0161e proizvode i usluge. Kada je re\u010d o brendiranju, pravi logo dizajn je najbitnija komponenta.<\/p>\n

Na primer, kompanije kao \u0161to su Nike, Starbucks ili Apple imaju logo-e za koje mnogi ka\u017eu da su najbolji od najboljih jer su se pokazali kao veoma uspe\u0161ni. Ovi logo-i se isti\u010du i bez okolnog teksta ili detalja koji ih okru\u017euju i privla\u010de pa\u017enju korisnika koji odmah prepoznaju da proizvodi pripadaju upravo ovim kompanijama.<\/p>\n

Logo je klju\u010dni deo sna\u017ene strategije brendiranja. Me\u0111utim, kreiranje logo-a koji predstavlja Va\u0161 brend i koji je vizuelno privla\u010dan, zahteva takti\u010dki pristup. Potrebno je dizajnirati logo koji \u0107e s jedne strane u potpunosti predstaviti Va\u0161 brend i naglasiti kompanijske vrednosti i koji s druge strane ne\u0107e biti preobiman i time negativno uticati na vizuelni prikaz.<\/p>\n

Bilo da Vam je potreban redizajn postoje\u0107eg logo-a ili \u017eelite potpuno novi logo, veoma je va\u017eno da tokom kreiranja dizajna imate na umu nekoliko smernica.<\/p>\n

1. Fokus na jednostavnosti<\/h3>\n

Od su\u0161tinskog zna\u010daja je da Va\u0161 logo bude jednostavan. Previ\u0161e detalja na koje je potrebno fokusirati se ote\u017eava i potencijalnim i postoje\u0107im korisnicima da ga prepoznaju. Previ\u0161e neukusnih elemenata mogu dovesti do toga da logo bude zbunjuju\u0107i da ne ispuni svoju glavnu svrhu \u2013 da slu\u017ei kao prikaz Va\u0161eg brenda.<\/p>\n

Bilo da kreirate novi logo za novoosnovanu kompaniju ili da redizajnirate logo koji nije u skladu sa vremenom, bitno je da imate na umu da je njegova glavna uloga da simbolizuje Va\u0161 brend. Logo bi trebalo da bude vizuelno privla\u010dan, a najbolje bi bilo da pri kreiranju koristite \u010dist dizajn. Dobro pravilo je da se uverite da Va\u0161 logo izgleda kako bi trebalo u duo tonu, odnosno u crnoj boji na beloj pozadini.<\/p>\n

Pored velike prepoznatljivosti i dizajna koji je lep na pogled, klju\u010dna stvar je da Va\u0161 logo bude jednostavan zbog njegove upotrebe na drugim materijalima, \u0161to nas vodi na slede\u0107i pasus.<\/p>\n

2. Razmislite o tome gde \u0107ete koristiti logo<\/h3>\n

Kada kreirate novi logo ili redizajnirate postoje\u0107i logo, trebalo bi da mislite i o tome gde \u0107ete koristiti logo i kako \u0107e on izgledati na razli\u010ditim materijalima. Od vizit kartica, preko postera, do web sajta, veoma je va\u017eno unapred znati kako \u0107e logo izgledati online i offline.<\/p>\n

Ukoliko ne razmotrite razli\u010dite opcije upotrebe svog logo-a, mo\u017eete imati brojne pote\u0161ko\u0107e u budu\u0107nosti. Ako postoji mogu\u0107nost da \u0107e nekada biti potrebno postaviti logo na dostavna vozila, velike bilborde ili male vizit karte, va\u017eno je osigurati da logo izgleda dobro bilo da je u pitanju mala ili velika povr\u0161ina.<\/p>\n

3. A\u017eurirajte dizajn tokom vremena<\/h3>\n

Na\u017ealost, \u010dak i najbolji logo-i ne traju zauvek. Kako biste bili u skladu sa vremenom, va\u017eno je da s vremena na vreme izvr\u0161ite male izmene kako bi Va\u0161 logo i dalje bio aktuelan. Ipak, ukoliko je Va\u0161 logo bio uspe\u0161an u pro\u0161losti, nije najbolje re\u0161enje da napravite drasti\u010dne izmene u dizajnu. Ponekad samo male promene u fontu ili kori\u0161\u0107enje jednostavnije ikonice mo\u017ee doprineti da Va\u0161 logo ostane u koraku s vremenom. Ukoliko sara\u0111ujete sa pravim timom dizajnera, uspe\u0107ete da prona\u0111ete balans izme\u0111u postoje\u0107eg dizajna i a\u017euriranog, modernog i novog izgleda.<\/p>\n

4. Mislite o vanvremenskom dizajnu<\/h3>\n

Kao \u0161to je ve\u0107 pomenuto, posle odre\u0111enog vremena, Va\u0161 logo mo\u017ee postati staromodan i spreman za redizajn. Op\u0161ta smernica za redizajniranje logo-a je da izbegnete sve \u0161to je u trendu jer to ne\u0107e trajati dugo. \u010cesto kompanije biraju dizajn koji je trenutno u trendu, \u0161to mo\u017ee biti skupa gre\u0161ka. Ukoliko izaberete dizajn koji je trenutno popularan i nije dugove\u010dan, mala je verovatno\u0107a da ostane aktuelan, mo\u017eda se ne\u0107e uklapati sa Va\u0161im vrednostima i postoji velika \u0161ansa da mnogi drugi brendovi imaju sli\u010dan dizajn.<\/p>\n

\u010cak i ukoliko nije u pitanju redizajn, ve\u0107 kreiranje logo-a za novu kompaniju, najbolje je dr\u017eati se vanvremenskog i jednostavnog dizajna. Ovo ne zna\u010di da Va\u0161 logo ne treba da bude moderan i da ima novi izgled, ali ne biste trebali da uklju\u010dite elemente koji su u trendu samo ove godine.<\/p>\n

5. Pravi proces dizajniranja logo-a<\/h3>\n

Kona\u010dno, kada zapo\u010dinjete proces dizajniranja logo-a, klju\u010dno je da preduzmete odre\u0111ene korake kako biste osigurali da stvarate logo koji ima potencijal da dovede do prepoznatljivosti Va\u0161eg brenda.<\/p>\n

Proces dizajniranja logo-a zapo\u010dinjemo zajedni\u010dkim sastankom kako bismo bolje razumeli ciljeve Va\u0161eg procesa brendiranja. Zatim Vam pokazujemo brojne logo-e koje smo radili za na\u0161e klijente. Cilj ovog koraka je da izazovemo Va\u0161e reakcije i da vidimo \u0161ta Vas najvi\u0161e zanima i privla\u010di. Tada osmi\u0161ljavamo nekoliko dizajnova na osnovu dosada\u0161njih zaklju\u010daka. Prolazimo kroz vi\u0161e revizija i tra\u017eimo razli\u010dita mi\u0161ljenja. Najpre posmatramo logo u crno-beloj boji, a kada je izabran kona\u010dan dizajn, uvodimo boju. Tokom celog procesa sara\u0111ujemo sa Vama, kako bismo na najbolji mogu\u0107i na\u010din zadovoljili Va\u0161e zahteve i potrebe.<\/p>\n<\/div><\/div>

Click Me<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

Za mnoge kompanije, sna\u017ean logo je upravo ono \u0161to korisnici povezuju sa odre\u0111enim brendom…<\/p>\n","protected":false},"author":1,"featured_media":9038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n5 saveta za kreiranje efektivnog logotipa za Va\u0161 brend - Next Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextvision.rs\/?p=6039\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 saveta za kreiranje efektivnog logotipa za Va\u0161 brend - Next Vision\" \/>\n<meta property=\"og:description\" content=\"Za mnoge kompanije, sna\u017ean logo je upravo ono \u0161to korisnici povezuju sa odre\u0111enim brendom...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextvision.rs\/?p=6039\" \/>\n<meta property=\"og:site_name\" content=\"Next Vision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studionextvision\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-13T11:43:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T02:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextvision.rs\/wp-content\/uploads\/2017\/02\/logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nextvision.rs\/?p=6039#article\",\"isPartOf\":{\"@id\":\"https:\/\/nextvision.rs\/?p=6039\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/nextvision.rs\/#\/schema\/person\/63c17781e9dd9d6141da678c7e261d95\"},\"headline\":\"5 saveta za kreiranje efektivnog logotipa za Va\u0161 brend\",\"datePublished\":\"2017-02-13T11:43:32+00:00\",\"dateModified\":\"2023-09-12T02:03:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nextvision.rs\/?p=6039\"},\"wordCount\":928,\"publisher\":{\"@id\":\"https:\/\/nextvision.rs\/#organization\"},\"image\":{\"@id\":\"https:\/\/nextvision.rs\/?p=6039#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nextvision.rs\/wp-content\/uploads\/2017\/02\/logo.jpg\",\"articleSection\":[\"Grafi\u010dki dizajn\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nextvision.rs\/?p=6039\",\"url\":\"https:\/\/nextvision.rs\/?p=6039\",\"name\":\"5 saveta za kreiranje efektivnog logotipa za Va\u0161 brend - 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