{"id":5774,"date":"2017-01-30T11:30:22","date_gmt":"2017-01-30T11:30:22","guid":{"rendered":"http:\/\/nextvision.rs\/?page_id=5774"},"modified":"2023-09-12T02:54:01","modified_gmt":"2023-09-12T02:54:01","slug":"dizajn-korporativnog-identiteta","status":"publish","type":"page","link":"https:\/\/nextvision.rs\/?page_id=5774","title":{"rendered":"Dizajn korporativnog identiteta"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_d40dc40e has_text_color height_medium width_full with_img\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"1920\" data-img-height=\"902\" style=\"background-image: url(https:\/\/nextvision.rs\/wp-content\/uploads\/2023\/09\/dizajn2.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\"><strong>KORPORATIVNI IDENTITET<\/strong><\/h1>\n<\/div><\/div><div class=\"w-separator size_small with_line width_30 thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4 style=\"text-align: center;\">Va\u0161 brend upravo predstavlja osnovu Va\u0161eg uspeha.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>\u0160ta je korporativni identitet?<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>U oblasti poslovanja, korporativni identitet predstavlja izgled i li\u010dnost kompanije ili poslovanja. Korporativni identitet je lice kompanije i manifestuje se kroz nekoliko na\u010dina korporativnog brendiranja.<\/p>\n<p>Korporativni identitet u osnovi sadr\u017ei slede\u0107e:<\/p>\n<ul>\n<li>Logo<\/li>\n<li>Zaglavlje<\/li>\n<li>Vizit karta<\/li>\n<li>Potpis u Email-u<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1100\" height=\"732\" src=\"https:\/\/nextvision.rs\/wp-content\/uploads\/2023\/09\/dizajn1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/nextvision.rs\/wp-content\/uploads\/2023\/09\/dizajn1.jpg 1100w, https:\/\/nextvision.rs\/wp-content\/uploads\/2023\/09\/dizajn1-300x200.jpg 300w, https:\/\/nextvision.rs\/wp-content\/uploads\/2023\/09\/dizajn1-1024x681.jpg 1024w, https:\/\/nextvision.rs\/wp-content\/uploads\/2023\/09\/dizajn1-600x400.jpg 600w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_text_column us_custom_2ae65f69\"><div class=\"wpb_wrapper\"><p>Mnoge kompanije, kao \u0161to su na primer MCDonald\u2019s i Coca Cola imaju sopstvene korporativne identitete koji pro\u017eimaju sve njihove proizvode i celokupno poslovanje. Na primer, za\u0161titni znak \u201cM\u201d, kao i \u017euta i crvena boja su prisutni na pakovanju McDonald\u2019s proizvoda i na svim njihovim reklamama. Mnoge kompanije izdvajaju velike sume novca za istra\u017eivanje i dizajniranje korporativnog identiteta koji \u0107e biti prepoznatljiv i privla\u010dan za ciljnu grupu potro\u0161a\u010da.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Va\u0161 brend i korporativni identitet<\/h2>\n<p>Va\u0161 brend je li\u010dnost Va\u0161eg poslovanja. On prenosi \u0161ta vi predstavljate i za \u0161ta se zala\u017eete. Korporativni identitet pravi razliku izme\u0111u toga da li ste vi zaista neko ili ste samo deo gomile. U na\u0161oj kompaniji iskusni dizajneri Vam stoje na raspolaganju za izradu korporativnog identiteta Va\u0161e firme, jer Va\u0161 brend upravo predstavlja osnovu Va\u0161eg uspeha.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Na\u0161 pristup<\/h2>\n<p>Na\u0161 pristup zavisi od toga da li je potrebno da Va\u0161 korporativni identitet gradimo od nule ili da ga dalje razvijamo. Kada radimo sa ve\u0107 postoje\u0107im kompanijama, poku\u0161a\u0107emo da uti\u010demo na brend, ne kreiraju\u0107i ga ispo\u010detka. Za nove kompanije, pri izradi korporativnog identiteta, najpre polazimo od izrade logotipa. Pre po\u010detka izrade logotipa, potrebno je odgovoriti na pitanje ko je ciljna grupa potro\u0161a\u010da i koju poruku kompanija \u017eeli da im prenese. Zatim dizajniramo logo, a onda i ostale elemente korporativnog identiteta. Ukoliko \u017eelite da porazgovarate sa nama o Va\u0161em korporativnom identitetu, slobodno nas kontaktirajte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Dizajn korporativnog identiteta\u00a0uklju\u010duje:<\/h2>\n<ul>\n<li>Dizajn logotipa (dva predloga za dizajn logotipa)<\/li>\n<li>Vizit kartice (dva predloga za dizajn vizit kartice)<\/li>\n<li>Zaglavlje<\/li>\n<li>Potpis u Email-u<\/li>\n<li>Priprema svih potrebnih elemenata\u00a0za \u0161tampu<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1 us_custom_c097cd2b\" href=\"http:\/\/nextvision.rs\/zatrazite-ponudu-graficki-dizajn\/\"><span class=\"w-btn-label\">PO\u0160ALJITE UPIT<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"KORPORATIVNI IDENTITET Va\u0161 brend upravo predstavlja osnovu Va\u0161eg uspeha. \u0160ta je korporativni identitet? U oblasti poslovanja, korporativni identitet predstavlja izgled i li\u010dnost kompanije ili poslovanja. Korporativni identitet je lice kompanije i manifestuje se kroz nekoliko na\u010dina korporativnog brendiranja. Korporativni identitet u osnovi sadr\u017ei slede\u0107e: Logo Zaglavlje Vizit karta Potpis u Email-u Mnoge kompanije, kao \u0161to...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dizajn korporativnog identiteta - Next Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextvision.rs\/?page_id=5774\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dizajn korporativnog identiteta - Next Vision\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextvision.rs\/?page_id=5774\" \/>\n<meta property=\"og:site_name\" content=\"Next Vision\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studionextvision\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T02:54:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nextvision.rs\/?page_id=5774\",\"url\":\"https:\/\/nextvision.rs\/?page_id=5774\",\"name\":\"Dizajn korporativnog identiteta - 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